top of page

About us

Frustrated with the plastic bait selection on the market, B-Y BAITS owners took things into their own hands and started making their own finesse plastic lures.  From start to finish they designed, manufactured, and put their baits to the test across the waters of their home state of Wisconsin.  After developing a one-of-a-kind line-up of baits, the success on the water drove them to make their coveted baits available to the public.  We sincerely hope you enjoy catching more and bigger fish faster than you ever have before!



Brandon Young


President, Owner


Hometown:  Muscoda, WI


Besides his passion for pounding panfish on his homemade plastic lures, you will find Brandon doing a great variety of outdoor activities.  Some of his favorites include morel mushroom and turkey hunting in the spring, putting in foodplots and open water fishing in summer, chasing whitetails and small game in the fall, and on the ice all winter long.  From his years of fishing experiences, he's good at noticing the tiny details that help bring more fish topside.

Michelle Young


Production/Shipping Manager, Owner


Hometown:  Muscoda, WI


If you've ordered from us online, this lady is the reason why you received your order so fast!  Not only does she make daily runs to ship orders, but is responsible for a great amount of picking and packaging in order to keep our stock where it needs to be.  Did I mention she does all this while still working full-time and raising twin boys?  B-Y Baits wouldn't be where it is today without all her hard work and support.

Darrin Anderson


Vice President, Owner


Hometown:  Mauston, WI


An outdoor enthusiast at heart, Darrin has hunted and fished ever since he can remember.  While soft water fishing has always been his passion, he finds himself spending more time every year on the ice.  Early ice Walleyes, dead of winter crappies, to late ice perch, Darrin will be out punching holes somewhere.

bottom of page